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Our mission is to professionally ensure the successful Internet presence and profitability of our clients. By doing so, we continue to receive the referral business that has made us successful and continues to set us apart from the competition.

SEO/SEM Online Advertising Glossary Glossary Index:  A | B | C | E | F | G | H | I | J | K | L | M | S | Important SEO/SEM terms: Search Engine Marketing:   (SEM) Search Engine Marketing is a more general aspect of SEO in that it deals with the higher level marketing goals or visions of a site/firm. Said another way, it is marketing strategy of a site verses the SEO tactical approach that codes a site of make search engines not only look at site information but also to make the site search engine friendly - specifically for Google and/or Yahoo primary search engines. Search Engine Optimization:   (SEO) Search Engine Optimization has ways to increase the number of website visitors by improving the Internet presence in terms of Internet rankings and keywords attributes. The higher a Web site ranks in the results of a search, the greater the chance a site will be visited by an interested Internet persons. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Online Advertising - Glossary Terms Table of Content Online Advertising - A Terms Above The Fold Acquisition Cost Ad Server Ad Space Affiliate Marketing Agency Agency Discount AIDA Alt Text Online Advertising - B Terms Business to Business Business to Consumer Bandwidth Banner Banner Burnout Banner Exchange Bits per Second Online Advertising - C Terms Cache Cache Bursting Coalition for Advertising Supported Information and Entertainment Common Gateway Interface Click Through Rate Clicks Comparative Conversion Cookies Copy Writing Cost per Acquisition Cost per Click Cost per Inquiry Cost per Leads Cost per Thousand Impression Cost per Sale Cost per Transaction Online Advertising - E Terms Earnings per Click Earnings per Visitor Exclusivity Exit Exchange Exit Traffic Extramercial Online Advertising - F Terms Flash Frequency Online Advertising - G Terms Graphical Interchange Format Online Advertising - H Terms Hit Hot Linking House Ads Hyper Text Markup Language Hyperlink Online Advertising - I Terms Interactive Advertising Bureau Impressions Incentivized Click Insertion Order Intersitial Inventory IP Address Integrated Services Digital Network Internet Service Provider Online Advertising - J Terms Java Javascript Joint Photographic Experts Online Advertising - K Terms Keywords Keyword Density Online Advertising - L Terms Landing Page Lead Lead Product Life Time Value Log File Loss Leader Online Advertising - M Terms Madison Avenue Max Time Length Media Kit Monthly Impressions Monthly Rental Rate Online Advertising - S Terms Search Engine Search Engine Friendly Search Engine Marketing Search Engine Optimization Online Advertising - Glossary Terms Online Advertising - A Terms Above The Fold Above The Fold - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor. Acquisition Cost Acquisition Cost - The cost to an advertiser to gain a new customer. Advertisers take into consideration the amount of revenue potential from a potential customer over a life time in order to determine the maximum acquisition cost. Ad Server Ad Server - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor. Ad Space Ad Space - The space on a web page reserved for the displaying of advertisements. Typically at the top or bottom of a page or if a small advertisement in the right or left column. The most desirable ad space is above the fold. Affiliate Marketing Affiliate Marketing - A type of advertising system based on the CPA payment method whereby web sites run advertiser's banners for free but get paid on any sales or registrations that result from visitors that click on the banner. Agency Agency - An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client. Agency Discount Agency Discount - A discount, normally equal to 15%, that is offered to advertising agencies that place an order on behalf of their clients. Many large companies establish their own in house agency in order to qualify for the discount when they place the advertisements directly. AIDA AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc. Alt Text Alt Text - Short for alternative text (Alt Text). Alt text is HTML code that allows an HTML coder to add text to a graphic that is visable to those that have images disabled or those that hover their mouse over a banner advertisement. Often used by advertisers to reinforce a message or call someone to action such as: 'Click Here'. to return to the top Glossary TOC list. Online Advertising - B Terms Business to Business Business to Business - B2B is a business model by which a business's main customers are other businesses. Common B2B web sites include online marketplaces where companies can buy raw materials, supplies & equipment. Business to Consumer Business to Consumer - B2C is a business model in which a business's main customers are consumers. Common B2C web sites include online stores selling books, music & videos Bandwidth Bandwidth - The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet connection such as a cable or DSL modem provides more bandwidth than a 56K dial up modem. Also know as throughput. Banner Banner - A graphic that appears on a web page that is usually hyperlinked to an advertisers web site. May be in a variety of formats including GIF, JPEG, Flash, HTML, Java, JavaScript & more. Banner Burnout Banner Burnout - A term used to describe an event when a banner has been shown to the same visitor(s) to the point where the click through rate has dropped dramatically. Rotating banners helps to reduce banner burnout. Banner Exchange Banner Exchange - A Internet service that provides free banner impressions to those willing to place free banners on their sites. A typical exchange ratio is for every 2 banners one shows for free, they get one of their banners shown for free on some one else's site. The company running the banner exchange takes the other impression and tries to sell it. Bits per Second Bits per Second - BPS is a measurement of how much data, called bits, can be transferred through a network connection in one second. When the amount goes over 100,000 bps it will often be shorted to 1 mega bit per second (mbps). to return to the top Glossary TOC list. Online Advertising - C Terms Cache Cache - A type of computer memory that stores previously accessed documents locally so that they can be accessed faster should they be needed again. If you go back to a web page that you have previously visited, much of the pages content may be able to be accessed from your cache instead of requesting the data from the server againthus decreasing the time it takes to load the page. Cache Bursting Cache Bursting - The process of planning, creating, buying and tracking an advertising project from start to finish. Coalition for Advertising Supported Information and Entertainment Coalition for Advertising Supported Information and Entertainment - CASIE is an advertising industry trade group founded in 1994 by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) for the benefit of those involved in the interactive advertising industry.. Common Gateway Interface Common Gateway Interface - CGI is a popular scripting language that enables programmers to create dynamic web pages. An example of a CGI powered web site feature might be be a web site's feedback form or banner rotation program. Click Through Rate Click Through Rate - The percentage of impressions that resulted in a visitor. Calculated by dividing the number of clicks by the number of impressions. For example if a banner was clicked on 157 times after being displayed 1000 times, the banner would have a click rate of ( 157 ÷ 1000 = .157 ) 15.7%. This is known as the banner's click through rate. Usually a number above 5% is considered very good while the standard for graphical banner ads 0.25%. Clicks Clicks - The number of click throughs that have occurred as a result of a user clicking on a banner and being redirected to an advertisers web page. Comparative Comparative - An advertising appeal that consists of explicitly comparing one product brand to a competitive brand. This type of advertising has been effective when one brand has a major advantage over another and they are similarly priced. Conversion Conversion - Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios. Cookies Cookies - A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors. Copy Writing Copy Writing - The process of writing text for an advertisement that gets readers attention, generates interest and desire and prompts action. Cost per Acquisition Cost per Acquisition - CPA is one of the online payment methods by which advertisers pay for every sale or acquired client. Prices typically range from $1 to $500 or if calculated on a percentage of the sale 1% to 25% of the sale price. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of a advertisement. Cost per Click Cost per Click - CPC is the most popular way to purchase traffic - made very popular by overture.com and then google adwords - with this method of purchasing traffic the advertiser only pays for the traffic that goes to their website. Prices typically range from 5¢ to over $25 per click. This is an ideal method of payment for advertisers who need to guarantee they only pay for those surfers who click on the advertising link or banner and then go to their site. Cost per Inquiry Cost per Inquiry - CPI is the same as cost per lead, or CPL. Cost per Leads Cost per Leads - CPL allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on a their advertisement. Prices typically range from $0.50 to $500. This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of an advertisement. Cost per Thousand Impression Cost per Thousand Impression - CPM is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $500 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The "M" in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the latin word "mille" meaning "thousand". Today there are few people who purchase per thousands of impressions since that doesn't guarantee delivery of traffic and most advertisers prefer to pay per visitor (CPC). Cost per Sale Cost per Sale - CPS allows advertisers to pay whenever a visitor who clicked on their advertisement generates a sale. Prices typically range from $1 to $5000 or if a percentage of a sale 1% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of paying customers as a result of a advertisement. Cost per Transaction Cost per Transaction - CPT method allows advertisers to pay whenever a visitor who clicked on their advertisement generates a transactionusually a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of paying customers as a result of a advertisement. to return to the top Glossary TOC list. Online Advertising - E Terms Earnings per Click Earnings per Click - EPC is calculated by dividing the total earnings by the number of clicks. Earnings per Visitor Earnings per Visitor - EPV is calculated by dividing the total earnings by the number of visitors. Exclusivity Exclusivity - Exclusivity occurs when an advertiser requests their banner or text message be shown ALONE on the desired pages, they are requesting exclusivity. Publishers tend to charge more for this since since it limits the number of advertisers they can accept for those pages. Exit Exchange Exit Exchange - Exit Exchange is an arrangement between two or more sites in which each site shows advertisments for the other sites in exchange for the others doing the same, also known as reciprical exit swap. Exit Traffic Exit Traffic - Exit Traffic is the type of web visitor traffic in which visitors leaving a site click on a popup or popunder advertisment (commonly known as a exit console). Extramercial Extramercial - Extramercial are banner ads placed in the extra space in the right column of Internet web pages. to return to the top Glossary TOC list. Online Advertising - F Terms Flash Flash - Frequency Frequency - to return to the top Glossary TOC list. Online Advertising - G Terms Graphical Interchange Format Graphical Interchange Format - to return to the top Glossary TOC list. Online Advertising - H Terms Hit Hit - Hot Linking Hot Linking - House Ads House Ads - Hyper Text Markup Language Hyper Text Markup Language - Hyperlink Hyperlink - to return to the top Glossary TOC list. Online Advertising - I Terms Interactive Advertising Bureau Interactive Advertising Bureau - Impressions Impressions - Incentivized Click Incentivized Click - Insertion Order Insertion Order - Intersitial Intersitial - Inventory Inventory - IP Address IP Address - Integrated Services Digital Network Integrated Services Digital Network - Internet Service Provider Internet Service Provider - to return to the top Glossary TOC list. Online Advertising - J Terms Java Java - Javascript Javascript - Joint Photographic Experts Joint Photographic Experts - to return to the top Glossary TOC list. Online Advertising - K Terms Keywords Keywords - Keyword Density Keyword Density - to return to the top Glossary TOC list. Online Advertising - L Terms Landing Page Landing Page - Lead Lead - Lead Product Lead Product - Life Time Value Life Time Value - Log File Log File - Loss Leader Loss Leader - to return to the top Glossary TOC list. Online Advertising - M Terms Madison Avenue Madison Avenue - Max Time Length Max Time Length - Media Kit Media Kit - Monthly Impressions Monthly Impressions - Monthly Rental Rate Monthly Rental Rate - to return to the top Glossary TOC list. Online Advertising - S Terms Search Engine Search Engine - (SE) Search Engine is an Internet firm that provide search services tpther way, it is marketing strategy of a site verses the SEO tactical approach that codes a site of make search engine not only to look at the site information but also to make the site search engine friendly - specifically Google and/or Yahoo search engines. Search Engine Friendly Search Engine Friendly - (SEF) Search Engine Friendly is sometimes referred to as 'Google Friendly'. How SEF or 'Google Friendly' a site is to search engines is primarily based on how well the SEO designed and constructed the website is presented to search engines. How visually attractive a site does not directly effect how friendly a website appears to a search engine such as Google. Search Engine Marketing Search Engine Marketing - (SEM) Search Engine Marketing is a more general aspect of SEO in that it deals with the higher level marketing goals or visions of a site/firm. Said another way, it is marketing strategy of a site verses the SEO tactical approach that codes a site of make search engines not only look at site information but also to make the site search engine friendly - specifically for Google and/or Yahoo primary search engines. Search Engine Optimization Search Engine Optimization - (SEO) Search Engine Optimization has ways to increase the number of website visitors by improving the Internet presence in terms of Internet rankings and keywords attributes. The higher a Web site ranks in the results of a search, the greater the chance a site will be visited by an interested Internet persons. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. to return to the top Glossary TOC list. Glossary Index:  A | B | C | E | F | G | H | I | J | K | L | M | S |

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